Why think local? Well, there's my standard response of "because its a bang-up way of supporting your community and promoting local jobs." Local service will likely be more personal, more attentive, more tailored to your needs and will remember your name when you return. Local goods are also quite likely to be made with greater, personalized care. Take these chocolates, for instance. Keith brought me home a box of these beautiful chocolates from the Candy Factory where their confectioners have been-hand-crafting chocolates for over 40 years. I've just sampled a lemon one and it was fairly sublime, I must say.
So go on then, spread the local love on Valentine's Day.